Financial terms of the agreement, which also includes monetization and sponsorship aspects, weren’t disclosed. But unidentified sources told The Wall Street Journal the sportsbook operator is doling out $50 million for the pact with Meadowlark.
Boston-based DraftKings will distribute The Dan Le Batard Show with Stugotz and the Le Batard & Friends Network to a variety of radio and television stations, as well as digital and social media platforms.
DraftKings is also gaining rights to distribute Le Batard’s podcast, which averages 10 million to 12 million downloads, for three years. The aim is to generate revenue off those distribution rights while providing another avenue for advertising and client engagement. The Le Batard suite of shows will sport DraftKings’ odds, betting data, and broader sportsbook and daily fantasy sports (DFS) information.